What is Logo Design?

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Logo design is a branding and marketing tool that can be used to signify a business.

Put simply: your logo represents your business brand.

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It’s something simple that, as you build brand loyalty, your customers come to trust and recognise.

We see logo design every day; most logo design is used in a business context, or to represent a business.

A logo design is used as a signifier. It communicates something; a message, a feeling, or a story. It resonates with something in your brain and tells a story.

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So if you work in the marketing department, and you’ve been tasked with creating a new logo, then make sure you take the above points into consideration first.

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How do you feel about logo design? Could you use some help from a dedicated team of experts who understand what it takes to make a winning logo? If so, get in touch with our friendly team for an informal chat and find out how we can help.

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Your Brand vs Your Brand Identity vs Your Logo Design

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The first thing we need to clear up is the difference between your brand, your brand identity, and your logo design.

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Don’t be fooled, they’re not the same! However, you do need to pay close attention to each of them.

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Your Brand

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Your brand is your perceived corporate image as a whole. This is your brand mission, vision, story, and brand strategy, all wrapped together.

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Your Brand Identity

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Your brand identity is the visual representation of your overall brand. It’s how your brand communicates visually.

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And sure, your logo design is part of your brand identity, but there’s more to it than that. It’s the language you use, the typographic choices you make, the style of photography in your brand communication, and more.

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When you work with a design agency to help design and develop your brand, they should wrap up your brand identity in a document, often called Brand Identity Guidelines.

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This can then be used when working with others to help communicate your brand visually.

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